By Avery Anderson
Finding clothes in small towns is hard when there are no major clothing outlets. It is especially hard when you are a teenager looking for the newest trends in young women’s fashion. Steamboat is one of these small towns, but we have a variety of boutiques that can fit a teenage girls clothing needs. Steamboat has boutiques that vary in uniqueness, price and style, all found downtown.
Each one of the boutiques has unique qualities that others don’t. Kali’s boutique for instance opened in 1997 on the mountain then soon moved downtown where the store could gain more popularity. The owner travels to shows to keep up with the trends and see what will best fit the store. The store has pre-priced clothes and negotiable clothes, it is on the higher end of clothing. “We keep up with the trends, but don’t want to be too trendy,” said Megan the store manager. Kali’s selects clothing that is trending and things that are a bit different from popular styles. Nothing that is sold out will re-enter the store, so nothing will be the same when customers come back.
Ruby Jane’s Boutique is fairly new to Steamboat and brings a nice mountain chic style for all ages. This boutique opened in June 2017. This is the sixth to open in Colorado. The owner has different selections for the store’s prices ranging from high to low. The inventory the owner chose for Steamboat is mountain chic. The manager Ashley states that one of the best parts of the job is, “seeing mothers and daughters come into the store and both leave with something.” The store also carries a variety of jewellery which has been a unique quality compared to other stores.
Chrysalis building has had a history in women’s clothing for about forty years with different names for each store. The styles are selected by a buyer who sees what fashions will target women in Steamboat, but unlike some stores, the buyer does not like to get anything that is too radically different. One of the nice things about Chrysalis is that when the buyer gets a good deal than that gets passed on to the customers. The store has a big local following with support from a variety of ages.
Fringe opened in December 2015 and has gained popularity more each day. The selection of clothing has a wide variety of prices, but you can find deals among the wide range of clothing. Prices are given, but if the online clothing prices drop the store likes to immediately follow; the same goes for the company store. Fringe also has a play area which is distinctive to there store, and nice for mom and big sister.
Urbane opened 11 years ago at the time the store was tailored toward snowboard equipment, but then it evolved into the skate/clothing store seen in Steamboat today. The owner goes to a lot of trade shows and tries to bring back the stiles from big cities so that Steamboat is not left out of the fash world. Urbane is geared to a younger crowd, but whole families can come in and find something they love. People can walk out of the store with something the might not buy, but with help, they can find something that fits their desires and expands the wardrobe. The manager Apple said, “Steamboat is kind of behind the times and Urbane helps to bring in the new trends.”
When searching these classy boutiques it can seem hard to find well-priced clothing, but I assure buyers that there are well-priced clothes that will fit your style in one of these boutiques. When shopping in Steamboat also remember clothing is unique to each of the stores, so there is no need to worry about having the same shirt as someone around town. Overall each of the stores has an amazing staff and great clothing at affordable prices and not so affordable prices.